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Whether you're new to real estate or you've been at it for a while, you're going to need a marketing strategy in order to succeed. Even if you work on it for just one minute per day, take the time to set an outline for your strategy. Once it's written, it can become reality!

Set Objectives

Going into business aimlessly is a recipe for disaster. Not only will you miss important opportunities, but you'll throw away money where it doesn't need to be spent. Every time you try to make an important decision you'll be in disarray, constantly trying to make the right choice without any guidance, and often contradicting decisions you made​​ previously. Set objectives to keep your eyes on the prize.

Quick Marketing Objectives

Marketing objectives can become more specific depending on your industry, your unique business model, and what your customers are like. In general these three basic marketing objectives can cover what you seek in building a business:

• Build a Brand

• Draw Traffic to Brand

• Convert Traffic and Generate Referrals

Out of these three objectives you can create a simple marketing strategy to give you an idea of what you'll need for your business, and why you'll need it. Check out the example below, and start thinking about​​ what you'll need to bring customers to YOUR business!

Marketing Strategy Outline: Real Estate

Objectives:

• Build a Real Estate Brand

• Draw Traffic to Brand

• Convert Traffic and Generate Referrals

Build a Real Estate Brand:

—Who

• Select Target Market

• Find the Problem Your Target Market Has, Solve It, and Market That You Solve It

—What

• Create a "Voice" — (Your unique personality and business model: What are you the most passionate about? What makes you the most profit? What are you better than everyone else at? What does your target market want and need?)

• Value Proposition — What benefits you and your company provide to customers, how you're dramatically different from your competition, and why should consumers​​ trust you more than anyone else to provide this service.

• Slogan/Vision/Mission

• Logo

• Biography

• Videos

• Website

• Social Media Pages

—How

• Build a Budget

Draw Traffic to Brand

• Post Boosting

• Highly Targeted Ads

• Content, Blogs, Articles, Etc. (For SEO)

• Open Houses (And Advertising Them)

• Frequent Social Contact

• Warm Audience

-Deep Community Involvement (Know buyers before they buy)

-Build Contact List For Those Looking for Homes/Features/Neighborhoods

• Have a Draw

-Be the Local Expert

-Have an Entertaining Open House

-Be a Celebrity Personality (Video!)

Convert Traffic and Generate Referrals

• Know the customer and bring the right product to them at the right time. (Customer Relationship Management)

• Post Success Stories (Builds Credibility)

• 'Personal' Invitations to Listings

-Video

-E-mail

-Calls

• Referrals

-Ask Happy Clients for Referrals

-Create an Incentive System That Encourages Referrals

-Facilitate Referrals